Social media is one way of introducing students to...

Social media is one way of introducing students to the notion of journalism as a conversation. The key lesson here is that these tools are not just another channel to distribute the finished story. Social media can help journalists reach out to audiences, seeking ideas for stories and fresh perspectives on stories they are working on.

University of British Columbia Journalism Prof. Alfred Hermida, in a post about teaching social media in the classroom

I’ve harped about journalists using social media to merely distribute news rather than solicit tips and engage audiences. The quote above nails it.

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